Trafford Watch Collections
Core Collection
Our first permanent watches. No limited-edition scramble, no sold-out pages, just the Touring GMT and Daytripper, always available when you're ready. Launching July 22, with more colors and models to come.
Always available. Never sold out.
Introducing Core
Core is a new way to buy a Trafford watch. No limited-edition scramble, no sold-out pages. Just a permanent lineup that's there when you're ready. Launching July 22 with two models.
Current Collections
Explore our current lineup of bold, distinctive timepieces. Each watch embodies the spirit of Modern Americana, blending tradition and innovation to reflect your own unique story.
Your go-anywhere, do-anything watch
Daytripper: Season Two
Four new gradients. One perfect day. Inspired by the changing light of the open road, Daytripper Season Two captures the arc of a day well spent, from first light to last.
Tuned for every time zone
Touring GMT: Season Two
The Touring GMT returns with four new colorways inspired by legendary guitars and the artists who made them sing. From smooth tones to raw distortion, each model captures a different kind of presence.
Past Collections
A look back at where we've been. These past collections have sold out and won't be returning, but they're part of the Trafford story. Browse through to see the designs and details that have shaped who we are.
Your go-anywhere, do-anything watch
Daytripper
Built for movement, made to adapt as easily as your plans do. Inspired by classic American road trips, it blends bold design with everyday functionality and is ready for wherever you're headed next.
Party at the Moontower
Crossroads Moontower Edition
This is a watch for late nights and slow mornings. For tailgate talks and moonlit drives. For the kind of memories that start with, “Remember that night we…”
Drawing inspiration from a true Austin icon. The historic Moontowers have stood watch over neighborhoods for generations, casting their unmistakable glow across warm nights and winding streets.
Vibrant colors, refined textures
Crossroads Season 3
For this season, we are focusing on the beautiful colors and textures of three wildflowers that are found in our corner of the country, though not the most common ones.
A backstage pass to every time zone
Touring GMT
The Touring GMT embodies the spirit of the modern touring band—bold, resilient and eternally on the move. It's a celebration of the youthful energy that embraces the open road.
A Texas Icon
Crossroads Capitol Edition
Celebrate the moments that define you with the Crossroads watch by Trafford Watch Co. This casual square watch dresses up or down with ease, making it the perfect daily watch.
Inspired by the beautiful colors and architecture of the Texas State Capitol Building, this special edition is an iconic addition to the Crossroads series.
Vintage meets modern
Crossroads Season 1
Celebrate the moments that define you with the Crossroads watch by Trafford Watch Co. This casual square watch dresses up or down with ease, making it the perfect daily watch.
Bold automotive-inspired design
The SOE Roadster
Adrenaline, espionage and camraderie come together to form the incredible true story that inspires this homage to the heroes of motorsport and war.
“For something that is unique, great dials create great conversations. And when you come across something you have never seen before, that is really what we are talking about here, I have never seen anything like it.”
“A serious follow-up to the incredibly successful Crossroads that will delight dedicated fans and newcomers alike.”
“The case of the Crossroads is a masterclass in simple yet effective design.”
“Very versatile with a modern take on a classic shape.”